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RFP Brand & website

Brand & Website

  • Client: Kinestral
  • Role: Art Director
  • Date: Jan 2016

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Kinestral Challenged us to reposition their brand and this is what we came up with:

Windows are asked to change all the time — up and down, open and shut, shaded and sunny. Despite this, the world of windows has remained surprisingly static since they first hit the scene in the 14th century.

That’s a long time to go without an upgrade. Sure, we’ve shored up the frames, added panes, improved the strength and clarity, but for the past seven centuries, a window has only ever been a window. That is, until now.

Introducing the first truly dynamic window — a next-generation design that delivers the illumination you need, whenever you need it. Not just clear or tinted, but a connected portal to light, warmth and comfort. A shade from the sun. A curtain of privacy. Clear to black. Day to night. Wall to ceiling.

The applications are near-limitless, and so are the possibilities...

kinestral demo gif

Checkout the whole deck!